Made in Insti: Bloodline

When asked about the inspiration behind Bloodline, Siddharth says, “We were faced with the desperate need to find blood donors at the critical hour. Many of us had faced it at different points of time. One of our team members, Sheeba, had to find blood for a relative for an operation. Ashwin, another of my team members, had to go through the same process for his grandmother’s cancer treatment. We got together and wondered, why is it that in this world of fast internet and social connectivity, we can’t reach out to people? If we can share photos and videos that can be viewed by thousands of people in a few minutes, why can’t we do the same for a critical need?”

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